Understanding the AMA

Marketing is a constantly evolving field, and staying current can be a challenge. That’s where the American Marketing Association (AMA) comes in. As the essential community for marketers, the AMA offers a wide range of resources to help professionals stay informed and advance their careers.

Founded in 1937, the AMA has a rich history of thought leadership in the marketing industry. In 1953, AMA President Neil Borden introduced the concept of the “Marketing Mix,” which transformed the way businesses approach marketing strategy. Today, the AMA continues to lead the discussion on marketing excellence by providing differentiated content that focuses on the tension between best and next practices.

One of the AMA’s key strengths is the breadth and depth of resources it provides to its members. The organization publishes unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, to offer a robust perspective on the field. Additionally, the AMA offers education and training opportunities, as well as networking events and local chapter meetings for members to connect and collaborate with their peers.

At the University of Northwestern Ohio, we are proud to have our own chapter of the American Marketing Association. As a member of our chapter, you will have access to all the benefits of AMA membership, as well as the opportunity to connect with other marketing professionals in the area.

If you’re interested in learning more about the AMA and how to become a member, visit our website or contact us for more information. We look forward to helping you navigate the ever-changing landscape of marketing and advance your career.